Hire meArt Director • Web & System Developer • Work From Anywhere
Twenty-six years in identity, print and web. Now I also build the systems and automated workflows that keep a brand consistent after handoff. I design the work. Then I build what runs it.
Four numbers from real work. Each comes straight from my résumé.
I've spent twenty-six years in brand, print and web, and I still use every skill I added along the way.
Results from brand systems I designed and built, measured on the job.
I created standard templates and one workflow for every enrollment kit, and design production time dropped 50%.
I designed a component library and a WordPress Multisite that runs every co-branded enrollment site.
Client pitches I won across both studios.
Senior Graphic Designer
For six years I ran the brand behind Hooray Health, a benefit plan sold through employers and carrier partners. Every partner needed its own enrollment materials, so I turned the brand into a system: rules, templates, a co-branded web platform and tools that build the routine pieces. Design production effort dropped 50%.
Founder
Leadible turns a business card into a qualified lead. Point a phone at the card and it captures the contact, researches the company and scores the fit from 1 to 10. I built it end to end: the strategy, the identity, the product and the “Stop Losing Leads” launch campaign.
Brand identity, website and back office
Lead With Hospitality had outgrown its mark, its website and the three subscription tools it ran marketing on. I realigned the logo, wrote the brand rules and rebuilt the site in Next.js. Then I built a back office that runs email, short links and site reviews from one login.
A business platform whose interface adapts to how each person takes action. The idea behind this site.
Case study →
A registered brand; the Selfieffect® products; the Westernism Index platform that matches clients with coaches.
Case study →
A K to 8 homeschool platform: year-long guides, lesson plans shaped to how each child learns, and the backend that runs it.
Case study →Identity, web and creative strategy for clients from health insurance to homeschool education. I reopened WEIN under this name in 2025, after my father, James Paris Vain.
The brand system behind a benefit plan, its partners and its members.
The second turning point. I started building AI into production: content pipelines, research agents and interfaces that adapt to the person using them.
Art direction for a local weekly magazine, in print and online.
Each ring is one area, scored out of 100. Click a ring to filter the tools. Each block is one tool, sized by how deep I go with it.
