Brand system · 2026
Lead With Hospitality
A logo realignment, a brand style sheet, a new website and a back office that replaced three subscription tools.
- Client
- Lead With Hospitality · Taylor Scott
- My role
- Brand identity, website and back office
- Palette
- #006477
- #AC592B
- #20262E
- #B79A66
- In progress
- lwh-website-amber.vercel.app ↗
The problem
The firm had outgrown its mark, its site ran on old WordPress pages, and its marketing was split between Mailchimp and Bitly. It needed an identity as warm as its service and one place to run the business.
What I built
- Logo alignment: the palm kept and seen from above, plus every approved version from the spiral to the teal tile
- A brand style sheet: color, gradients, type, texture and logo rules
- A new website in Next.js, with every old WordPress link redirected
- A back office with email marketing, short links with QR codes and a review tool for comments on live pages
The result
One identity across print, web and stage, and one login for the email, links and site edits that used to need three tools.
Alignment, not a rebrand
The firm had real equity in its palm tree, so I kept it and changed the angle. Seen from above, the fronds become the spiral. I dropped the gradients, the plane and the suitcase, so the mark stopped reading like a travel brand. Teal and terracotta now carry it. Lato Bold sets “Lead” and “Hospitality,” and Lora Italic in terracotta sets “with.” Then I built every version the brand would ever need.
A website that reads like hospitality
Lora headlines, warm paper grounds and real event photography. One clear ask on every page. Every old WordPress URL now points to its new home, so no link Taylor ever printed breaks.
Taylor, on stage
The speaker reel gives event planners the keynote in about four minutes. It anchors the Keynote Speaking page.
A back office that replaced three tools
Behind the site sits one private dashboard. I rebuilt the tools the firm paid for separately, in the brand, under one login. Here are three.
Email marketing
- A drag-and-drop editor: rows, up to four columns, headings, images, buttons, quotes and signatures
- Send to everyone, a segment, or people who didn’t open the last one
- A pre-send check that flags code that breaks in Outlook or Gmail
- Scheduled sends, plus opens, clicks and bounces tracked per message
- Header, footer and unsubscribe are locked, so every email stays on brand and compliant
Help your leaders deliver the experience
Short links and QR codes
- Branded short links with a custom or random ending and a built-in UTM builder
- A QR code for every link, downloadable as PNG or SVG for print
- Clicks by day, country, device, browser and link vs. QR scan, with bots filtered out
- Destinations can change after printing, so a QR code on a book never goes stale
- Old Bitly links moved over with their click history kept
Comments on the live site
- Turn on review mode and click anything on a live page to drop a numbered pin
- Reply in threads and mark each comment resolved
- Pins remember the text they were on, so they survive copy changes, and hide instead of landing in the wrong place
- One list of every open comment, each linking straight back to its pin
12Can we say “frontline teams” here?
ResolvedSoftware and tools I work in daily
Each ring is one area, scored out of 100. Click a ring to filter the tools. Each block is one tool, sized by how deep I go with it.
- Design and brand
- Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaFramerBynder
- Web and front end
- WordPressHTML and CSSNext.js and ReactTypeScriptTailwind CSSThree.js
- Back end and data
- SupabaseGitHubVercelRailwaySmartsheet
- AI
- ClaudeChatGPT and OpenAIHiggsfieldElevenLabsGensparkWhisper
- Video
- Adobe Premiere ProAdobe After EffectsHyperFramesRemotion
- Automation
- Make.comZapierAirtableSoftrPlaywright
- Marketing and CRM
- HubSpotGoHighLevelMailchimpResendGoogle AnalyticsMetricoolNotionMicrosoft 365