←Hire meThe work
Senior Graphic Designer
For six years I ran the brand behind Hooray Health, a benefit plan sold through employers and carrier partners. Every partner needed its own enrollment materials, so I turned the brand into a system: rules, templates, a co-branded web platform and tools that build the routine pieces. Design production effort dropped 50%.
Founder
Leadible turns a business card into a qualified lead. Point a phone at the card and it captures the contact, researches the company and scores the fit from 1 to 10. I built it end to end: the strategy, the identity, the product and the “Stop Losing Leads” launch campaign.
Brand identity, website and back office
Lead With Hospitality had outgrown its mark, its website and the three subscription tools it ran marketing on. I realigned the logo, wrote the brand rules and rebuilt the site in Next.js. Then I built a back office that runs email, short links and site reviews from one login.
Brand, platform, modules and video
Aptsmith is one platform for solopreneurs and micro business owners, with an interface that adapts to how each person takes action. I built the brand, the platform, its first seven modules and the explainer video that introduces it.
Brand identity, products, platform and web
SovrynRootz® gives coaches and therapists a way to understand a client in about 60 seconds that used to take years, by looking at their lifestyle domains. I built the registered brand, the Selfieffect® boards and Quest cards, the Westernism Index platform and sovrynrootz.com.
Platform, AI system, backend and publication design
G.R.E.A.T. Homeschool gives parents a year-long guide for every grade and lesson plans shaped to how their child learns. I built the platform, the guarded AI system behind the lesson plans, the owner’s backend and the guide cover series.
From the archive
Covers, departments and features for a local weekly magazine. I refreshed the layouts and production got 50% faster.
