Kevin Vain← All brand systemsHire me

Brand system · 2024 to now

SovrynRootz®

A registered brand; the Selfieffect® products; the Westernism Index platform that matches clients with coaches.

Client
SovrynRootz®
My role
Brand identity, products, platform and web
Palette
  • #0c2842
  • #937f55
  • #556992
  • #f2ede3
SovrynRootz® logo foil-stamped on a navy journal

The problem

The founder of SovrynRootz® created a tool that solved a two-fold problem in the coaching market: clients weren’t receiving proper support from their coaches and coaches were becoming burnt out from client mismatches after long discovery cycles. The tool empowered a coach to understand a client’s background, in seconds, that would have normally taken them months or years to learn. The challenge was showing both the coach and coaching client how they could instantly benefit from the tool.

Both clients and coaches needed additional offline tools that would support coaching progress in between sessions. The challenge was to visually showcase the years of sociological and psychological research behind the tools’ development in a way that was engaging and aesthetically pleasing to users without overwhelming them.

What I built

  • The registered SovrynRootz® trademark and logo system
  • Selfieffect®, a second registered mark: the Complete, Focus and Clarity dry-erase aesthetic journaling overlays
  • The Selfieffect® Scribe and Muse dry-erase aesthetic journals
  • The Selfieffect® Quest dry-erase card deck and more printed tools
  • The Westernism Index: an assessment, a coach directory and a matching system with branded automated emails
  • The sovrynrootz.com website

The result

The platform and products are live, and we are tracking results for both sides of the session.

What we are measuring

  1. 01Time to know a clientHow much of the getting-to-know-you time the assessment saves a coach.
  2. 02Time to be seen and heldHow quickly a client gets matched and gets the right support.
  3. 03Planning with intentWhether clients plan their lifestyle more strategically once they can see every domain.

A mark built to register

The emblem joins a rooted tree to a compass ring, with S and R shields at north and south. Every lockup keeps the full emblem intact. SovrynRootz® is now a registered trademark.

SovrynRootz® logo, full color
SovrynRootz® logo, reversed
SovrynRootz® stacked emblem
SovrynRootz® stacked emblem, reversed

The Westernism Index

The Westernism Index is an assessment, directory, and matchmaking engine all in one. In minutes, it gives coaches and clients a complete view of the 30 social factors that create someone’s social position. For a coach, it shows where to focus or get collaborative support for the client. For a client, it shows where to strategically focus or ask for support when lifestyle planning.

  1. 01Assess

    Coaches and clients take the Westernism Index across 30 social factors.

  2. 02Score

    Each person gets an overview and a factor-by-factor view of where to focus.

  3. 03Match

    The system pairs clients with vetted coaches who are qualified to support those specific social factors.

  4. 04Notify

    Branded emails tell each coach and client who they matched with, and allow them to share and send their results.

Selfieffect®, for the days between sessions

Selfieffect® is a second registered mark. It is an aesthetic journaling system built for self-witnessing.

Storyboards

Each aesthetic journaling overlay is a wall-sized, dry-erase decal that turns the method into a weekly practice clients can see and update. So the work continues when the coach is not in the room.

Selfieffect® Complete dry-erase decal on a rolling whiteboard
Selfieffect® Complete68 × 36 inAll eight domains, the weekly schedule, momentum, impact and flow trackers.
Selfieffect® Focus dry-erase decal on a rolling whiteboard
Selfieffect® Focus44 × 32 inThe week plus the trackers, for one domain at a time.
Selfieffect® Clarity dry-erase decal on a rolling whiteboard
Selfieffect® Clarity44 × 28 inA lighter board for the schedule, mood and the day’s wins.

Storybooks

Each aesthetic journal is a tote-sized, dry-erase notebook that turns the method into a weekly practice while on the move.

Selfieffect® Muse and Scribe Liberatory Storybooks, wire-bound, on a table beside a tote bag
Selfieffect® Muse and Selfieffect® Scribe, double wire-bound Liberatory Storybooks

Quest cards people hold

The Quest deck carries the same method into the hand: prompts for story mapping, power maps and capacity checks a client can pull any day.

Fronts and backs of the Selfieffect® Quest cards: story mapping, power maps and capacity checks. 50 cards in all.

The website

sovrynrootz.com sets the tone before the first question: dark, quiet and deliberate, with the free guide and the Westernism Index one click away.

sovrynrootz.com ↗

Software and tools I work in daily

Each ring is one area, scored out of 100. Click a ring to filter the tools. Each block is one tool, sized by how deep I go with it.

Design and brand
Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaFramerBynder
Web and front end
WordPressHTML and CSSNext.js and ReactTypeScriptTailwind CSSThree.js
Back end and data
SupabaseGitHubVercelRailwaySmartsheet
AI
ClaudeChatGPT and OpenAIHiggsfieldElevenLabsGensparkWhisper
Video
Adobe Premiere ProAdobe After EffectsHyperFramesRemotion
Automation
Make.comZapierAirtableSoftrPlaywright
Marketing and CRM
HubSpotGoHighLevelMailchimpResendGoogle AnalyticsMetricoolNotionMicrosoft 365
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