Brand system · 2020 to 2026
Hooray Health
The brand system for a benefit plan, its employer partners and its members.
- Client
- Hooray Health
- My role
- Senior Graphic Designer
- Palette
- #614189
- #2366ab
- #fcb131
- #70bf52
The problem
Employers needed a clearer pitch, and their employees needed enrollment materials they could understand without an insurance glossary. Four audiences needed their own material and their own look: brokers and agents, employers, members and carriers. Each one also needed digital files fast enough to reach members and unenrolled employees.
What I built
- Audience-specific looks for brokers and agents, employers, members and carriers
- Plain-English benefit language that replaced insurance jargon
- Enrollment kits: welcome guides, benefit guides, member guides and flyers, in English and Spanish
- A WordPress Multisite that runs every co-branded enrollment site
- UI direction for the member app, alongside the developers
- Internal tools: email and co-brand logo generators, video templates and an AI-assisted command center
The result
Design production effort dropped 50%. New enrollment sites launch 25% faster.
Collateral that builds itself
Welcome guides, benefit guides, member guides and flyers share one skeleton. Swap the employer, plan and photo. The brand holds. So do the layout and legal copy, in English and Spanish.
Co-brand email, one skeleton for every partner
The header lockup and footer never change. Only the partner branding and the message change. This one announced a fireside chat with Zurich and Heathos at ITC Vegas 2026.
Co-branded event email from Zurich, Hooray Health and Heathos, open in a mail clientThe enrollment microsite
I built each employer’s enrollment microsite to co-brand in minutes. Employees get a simple page that tells them what their plan covers and how to use it, then one clear way to start enrolling.
The member app
The app covers what a member needs after enrolling: telemedicine, the nearest urgent care or retail clinic, prescriptions and more. I kept it visual, in plain English, with a switch to Spanish for our bilingual members.
Tools I built for the team
The business moved fast, so the tools had to make the work quicker and more accurate at the same time. Each one builds the routine pieces and builds in checks for information, pricing and compliance.
Email template generator
Custom interfaces that build on-brand email templates for HubSpot and for member emails sent from Administration123.
Co-brand logo lockup generator
Drop in a partner’s logo and get every approved Hooray lockup back, spaced and sized to the rules.
Video editing templates
Reusable templates that cut the time to make a customized video by 50%.
Personal command center
Tracks and annotates every order, pulls most of our third-party tools into one place, and keeps every due date in view. Built-in AI generates images for emails, blog posts and other marketing assets.
The welcome video
Released July 2021. New members meet the brand here first. The same templates now cut the time to make a custom video in half.
Software and tools I work in daily
Each ring is one area, scored out of 100. Click a ring to filter the tools. Each block is one tool, sized by how deep I go with it.
- Design and brand
- Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaFramerBynder
- Web and front end
- WordPressHTML and CSSNext.js and ReactTypeScriptTailwind CSSThree.js
- Back end and data
- SupabaseGitHubVercelRailwaySmartsheet
- AI
- ClaudeChatGPT and OpenAIHiggsfieldElevenLabsGensparkWhisper
- Video
- Adobe Premiere ProAdobe After EffectsHyperFramesRemotion
- Automation
- Make.comZapierAirtableSoftrPlaywright
- Marketing and CRM
- HubSpotGoHighLevelMailchimpResendGoogle AnalyticsMetricoolNotionMicrosoft 365