Next · 01
Your QR code on your own designs
Upload a flyer or card you already have and place your code on it. No designer needed. Leadible stays a lead tool, not a design platform.
Brand system · 2026
Leadible
Point a phone at a business card. Leadible captures the contact, researches the company and scores the fit.
- Client
- Leadible, a J Paris Media product
- My role
- Founder
- Timeline
- About 2 months to a soft launch, built solo
- Palette
- #006B7D
- #FF6B6B
- #2D3E50
- #A8DADC
- In progress
- leadible.app ↗
The problem
Lead capture has been around for decades, so a new brand had to stand apart from the systems reps already know. Leadible had to work with almost no instructions and show users right away who to connect with, with the data in hand to close. Research on a lead took too long, and the follow-up email needed to go out before the user left the event. The brand also had to make three ideas obvious: the convenience, the QR code that connects everything, and the payoff of closed deals.
What I built
- Brand strategy: audience research, market mapping, positioning and voice
- Identity and brand kit: Hero and Magician archetype, five colors, two typefaces (Playfair and Kumbh Sans)
- Marketing site and a mobile-first product built around a 1 to 10 AI fit score
- The “Stop Losing Leads” launch: three videos, a 12-post LinkedIn plan and a lead magnet
The result
I took Leadible from first sketch to soft launch in about two months, working alone. Market testing is underway, and we are tracking subscribers to measure results.
What we are measuring
- 01Scans that become leadsHow many card scans and QR scans turn into a saved lead.
- 02Time to first follow-upHow long it takes from meeting someone to sending the first email.
- 03Leads that closeHow often a lead in Leadible turns into a closed deal.
How we built the brand around the problem
Every design decision traces back to one question: why do leads met in person sometimes fail to turn into deals? Here is the process, step by step.
- Step 1Listen first
We started with who Leadible could actually reach today: salespeople, agents and founders who meet leads in person. Their language, not ours, became the brief.
- Step 2Name the real problem
The card was never the problem. The follow-up is. You meet 30 people at an event and remember four. Every lead left in a pocket is lost revenue.
- Step 3Find the open lane
We mapped the market. Tools like Popl already capture and score event leads, mostly for teams and exhibitors. Our lane is the individual rep: deep research on the spot and a follow-up ready before they leave the room.
- Step 4Give it a character
A Hero for the person in the room, so the voice is confident and direct. A touch of Magician for the AI moments, where the research and fit score appear.
- Step 5Build the system
Playfair carries the headlines and Kumbh Sans carries everything people read. Five colors each have a fixed job. The mark borrows from a QR code, and the fit-score badge is the signature visual. Every asset pulls from the same kit.
- Step 6Launch to one person
The first campaign spoke to one persona, Marcus, with one ask: start free. Video, LinkedIn and a lead magnet all point to the same place.
The key decision: the QR code
The QR code pulls in what you need to research and close a lead. That made the code the center of the product, so it became the center of the logo too.
One code
Path A
They scan your code
- Your code opens your digital business card and lead magnet
- The lead fills in their details to get the magnet
Or
You scan their card
- Point your phone at their business card
- Leadible turns it into a new contact
Either way
The lead lands in Leadible
Ready to research and score before you decide to close.
Capture, qualify, close
Scan a card and Leadible saves the contact, researches the company and returns a fit score from 1 to 10. The free tier covers 5 QR codes and a digital card. Pro is $9 a month, in English and Spanish.
The Stop Losing Leads launch
One persona, one funnel: watch, click, opt in, start free. The videos star AI-generated characters I wrote and directed in Higgsfield, cut against real screen recordings of the product.
LinkedIn, 12 posts in four weeks
Three posts a week, scheduled in Metricool. Carousels and infographics sit next to motion pieces I built in HyperFrames, all on the same brand kit.
What comes next
Four pieces are in the works while market testing continues.
Software and tools I work in daily
Each ring is one area, scored out of 100. Click a ring to filter the tools. Each block is one tool, sized by how deep I go with it.
- Design and brand
- Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaFramerBynder
- Web and front end
- WordPressHTML and CSSNext.js and ReactTypeScriptTailwind CSSThree.js
- Back end and data
- SupabaseGitHubVercelRailwaySmartsheet
- AI
- ClaudeChatGPT and OpenAIHiggsfieldElevenLabsGensparkWhisper
- Video
- Adobe Premiere ProAdobe After EffectsHyperFramesRemotion
- Automation
- Make.comZapierAirtableSoftrPlaywright
- Marketing and CRM
- HubSpotGoHighLevelMailchimpResendGoogle AnalyticsMetricoolNotionMicrosoft 365